Find out about our capabilities in different geographies

Bespoke Commercial Evaluation

Globe provide commercial evaluation services to help in the development and commercialisation of in vitro diagnostics. The company delivers in-depth, evidence-based analysis to assist clients in strategy development.

This involves

  • Detailed analysis of products, markets, and companies to unlock new insights
  • Cohesive integration of secondary analysis (desk research) with market research to fully understand issues
  • Strong interpretation – leveraging industry knowledge and experience – to draw conclusions and recommendations

Examples of the services we offer in this area include:

Commercial Evaluation of Development Projects
  • Globe works with its clients to assist in the commercial evaluation of tests in development
  • A broad review of secondary sources, coupled with very targeted interviews with relevant customers, are combined to provide an assessment of:
    • The strength of the proposition
    • The attractiveness of the target market
  • The output is a clear evaluation of the product's commercial potential, and key underlying risks
  • A consistent approach is applied to this analysis, to assist in cross-comparison, and therefore prioritisation
Competitor Analysis and Technology Landscaping
  • Globe works with clients on strategic assessments of competitors to:
    • Characterise the strategy of players in a given market
    • Profile new entrants through the development of 'forecast marketing plans'
  • The company also provides technology landscaping assessments that give a view of how a given diagnostics market will evolve over a five to ten year period, as a result of new product developments