Find out about our capabilities in different geographies

Bespoke Commercial Evaluation

Globe provides commercial evaluation services to help in the development and commercialisation of medical devices. The company delivers in-depth, evidence-based analysis to assist clients in strategy development.

This involves

  • Detailed analysis of products, markets, and companies to unlock new insights
  • Cohesive integration of secondary analysis (desk research) with market research to fully understand issues
  • Strong interpretation – leveraging industry knowledge and experience – to draw conclusions and recommendations

Examples of the services we offer in this area include:

Commercial Evaluation of Development Projects
  • Globe works with its clients to assist in the commercial evaluation of development projects
  • A broad review of secondary sources, coupled with very targeted interviews with relevant customers, are combined to provide an assessment of:
    • The strength of the proposition
    • The attractiveness of the target market
  • The output is a clear evaluation of the product's commercial potential, and key underlying risks
  • A consistent approach is applied to this analysis, to assist in cross-comparison, and therefore prioritisation
Competitor Analysis and Technology Landscaping
  • Globe works with clients on strategic assessments of competitors to:
    • Characterise the strategy of players in a given market
    • Profile new entrants through the development of 'forecast marketing plans'
  • The company also provides technology landscaping assessments that give a view of how a given device market will evolve over a five to ten year period, as a result of new product developments
Identification of M&A Targets
  • Globe has worked with a number of clients to assist in the identification of M&A targets
  • A critical first step in this process is to establish - via review and discussion of the corporate strategy - the key characteristics required in a target company. These will typically include 'hard' characteristics, such as size, market focus, and financial position, as well as 'soft' measures surrounding culture and corporate vision. Globe then develops a pragmatic methodology for filtering the total universe of opportunities to identify a short-list of target companies, which can become the focus for more detailed evaluation
  • Globe's experience in developing and managing this process ensures that the outputs are comprehensive and actionable
M&A Evaluation
  • Obviously, one of the critical factors in assessing a potential M&A opportunity is a commercial evaluation of the target company's portfolio and pipeline
  • Globe provides a fast and pragmatic approach to assessing the commercial potential of a target company based on both secondary sources and primary research. The outputs are tailored to match the needs of the client's internal evaluation and due diligence process